Why Blue Bird?
Malcolm Campbell gave his first racing cars boring names before being captivated by the theme of Maeterlinck’s Symbolist operatic fantasy, The Blue Bird, in 1912.
The pursuit of happiness, so close, yet tantalisingly beyond reach, seemed to symbolise his own determined pursuit of ever faster speeds.
He appropriated the name, colour, and logo, to build his own ‘brand’ and legend. All his subsequent cars, hydroplanes, and personal yachts were named Blue Bird.